Hyatt acquires me and all hotels brand from Lindner Hotels, terms undisclosed

Hyatt announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels in an effort to unlock growth in new European markets and build on Hyatt’s momentum in the region. This move builds on the collaboration that Hyatt and Lindner entered into in 2022, which increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. Following the transaction, me and all hotels, which is currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023. The transaction closed on June 28.