Hepsiburada, Jumia join forces to unlock broader product selection

D-MARKET Electronic Services & Trading (HEPS) and Jumia (JMIA) announced that the companies have entered into a commercial partnership whereby Hepsiburada will list its private label products and a portion of its retail assortment, together with a selection of other curated Turkish brands, on Jumia. “We are excited to partner with Hepsiburada, the most recommended e-commerce platform in Turkiye, to expand product offerings to our consumers. This partnership will leverage Jumia’s extensive reach in North Africa and Hepsiburada’s established presence in Turkiye, providing consumers with access to a wider range of authentic and high-quality Turkish products. Our collaboration with Hepsiburada is built on flexibility and strengthening Jumia’s value proposition,” said Francis Dufay, CEO, Jumia Group.