Hanesbrands G-III Apparel in licensing pact for Champion & C9 outerwear

HanesBrands (HBI) and G-III Apparel Group (GII) announced they have entered into a strategic multi-year license agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, including exploring opportunities across Champion’s global network as a key partner. “We are thrilled to work with G-III’s team of world-class experts in expanding and elevating iconic brands, making them a powerful partner as we grow Champion globally,” said Vanessa LeFebvre, President, Global Activewear. “G-III’s proven track record in category expansion and their best-in-class global infrastructure will enable us to reach a wider consumer base who already are, or will soon become, loyal to the Champion brand for generations. Champion is an inspirational lifestyle brand born from sport with a vision to be defined not by what we make, but by what we do. This partnership creates a significant opportunity to leverage G-III’s expertise in the outerwear category and their diversified distribution network, which will enable us to extend our offerings and support the brand’s lifestyle proposition.”