Hanesbrands announces exclusive collaboration with Urban Outfitters

Hanes, a HanesBrands (HBI) maker of basic apparel, announced its release of an exclusive collaboration with retailer Urban Outfitters (URBN). “The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, blending nostalgia with the effortless style and self-expression that define today’s fashion and culture,” the company stated. “Our collaboration with Urban Outfitters gives Hanes a new platform to showcase our brand as one of America’s most iconic labels. Few brands have the longevity and legacy that Hanes has, and we had a ton of fun diving into our history together with Urban Outfitters to design this collection. It offers a youthful, vintage twist on the Hanes staples that have made us the beloved brand that we are today,” said Jane Newman, Chief Design Officer of HanesBrands.