Guru Organic Energy to conclude distribution agreement with PepsiCo Canada

GURU Organic Energy Corp. (GUROF) announced that its distribution agreement with The Pepsi Bottling Group, ULC, a subsidiary of PepsiCo (PEP), will conclude on May 22, 2025. The termination occurred in accordance with the terms outlined in the agreement with PepsiCo Canada signed in June 2021. GURU will transition back to its proven direct distribution model that drove GURU’s growth from 1999 to 2021, ensuring uninterrupted service to retailers and consumers across Canada. Between now and May 22, 2025, GURU will work closely with PepsiCo Canada to ensure a smooth transition for all stakeholders. Post-transition, GURU plans to expand its internal sales force and reestablish partnerships with distributors who share its vision for better-for-you energy innovation.