Guggenheim upgrades Wingstop to Buy, says better to buy early than late

As previously reported, Guggenheim analyst Gregory Francfort upgraded Wingstop (WING) to Buy from Neutral with a $280 price target Despite soft same store sales trends to start 2025, the firm says its appreciation for both the competitive strengths of the business and the sustainability of strong unit growth “gives us the confidence to underwrite a healthy multiple for shares.” The firm, which expects comps to find a bottom in Q2, even if it is flat to slightly negative, and reaccelerate in the second half, would “recommend buying early rather than late,” the analyst tells investors.