Guaranteed Rate Affinity launches ‘Hi-Five in 2025’

Guaranteed Rate Affinity is launching Hi-Five in 2025, a nationwide initiative celebrating how the company makes the mortgage process easier than ever for real estate agents and homebuyers. Hi-Five in 2025, kicking off the week of February 25, 2025, is a first-of-its-kind engagement campaign designed to bring together loan officers and industry agents-including our partners at Coldwell Banker-in a fun, high-energy setting. At its core, this initiative is about strengthening the partnerships that drive our success, helping loan officers and agents grow their businesses together while making the mortgage process easier than ever. That optimism is rooted in direct feedback-623 customer surveys in the past year included the word “easy” to describe their experience with Guaranteed Rate Affinity. To celebrate this standout service and collaboration, the company is rolling out National Hi-Five Day, featuring agent-hosted events, social media activations, and exclusive event kits designed to spark engagement and connection.