GoHealth launches AI, proprietary tech tools for Annual Enrollment Period

As the Medicare Annual Enrollment Period begins, GoHealth announced the launch of AI and proprietary technology tools dedicated to increasing efficiency and improving consumer experience. This new technology is designed to ensure ‘peace of mind’ for consumers with their healthcare decisions, amidst new data from GoHealth suggesting that millions of Medicare Advantage beneficiaries are expected to experience an unprecedented period of disruption this AEP. In an analysis of more than 5,000 Medicare Advantage plans from top health insurers, GoHealth found that an estimated 6 million Medicare Advantage beneficiaries are expected to face plan degradation, an erosion of benefits offered within their specific plan. Furthermore, according to Deft Research, an estimated 2 million are expected to be affected by plan exits, which means carriers will no longer be offering that plan within a specific county. This year, GoHealth is building upon its PlanFit technology to enhance the consumer-agent experience, leveraging AI to tackle the unprecedented challenges of this year’s AEP by making plan selection more informed and efficient. Utilizing an AI-powered coach, GoHealth provides agents with training and scenarios simulations, in advance of the busy AEP season with complex plan questions they may encounter. This tool helps agents by ensuring they’re fully prepared to deliver the most accurate and comprehensive counsel to individuals navigating challenging and potentially life-changing decisions. GoHealth has also built PlanGPT, a large-language model to streamline the plan comparison process by retrieving key information from thousands of pages of plan documentation. Implementing this tool allows licensed insurance agents to provide more personalized guidance by answering detailed questions for consumers in real time to help them make educated decisions when comparing benefits across multiple plans.