Global advertising spending is expected to exceed $1T in 2024, one year earlier than previously forecast, the Wall Street Journal’s Megan Graham reports, citing guidance by from WPP‘s (WPP) GroupM. The new forecast sees global ad revenue rising 9.5% over 2024, up from the previous view of 7.8%, as major ad sellers like Google (GOOGL), Meta Platforms (META), ByteDance and Amazon (AMZN) have seen significant gains.
Invest with Confidence:
- Follow TipRanks' Top Wall Street Analysts to uncover their success rate and average return.
- Join thousands of data-driven investors – Build your Smart Portfolio for personalized insights.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on WPP:
- Omnicom in advanced talks to acquire Interpublic Group, WSJ reports
- WPP price target raised to 825 GBp from 725 GBp at Macquarie
- Morning Movers: AT&T rises and Coca-Cola falls following quarterly reports
- WPP reports Q3 revenue GBP 3.56B vs. GBP 3.51B last year
- WPP price target lowered to 860 GBp from 900 GBp at JPMorgan