Getty Images announces content integration with TikTok

Getty Images (GETY) announced a content integration with TikTok. “The integration allows advertisers and businesses direct access to Getty Images’ vast library of creative imagery and video content through TikTok’s AI-powered video generation tool, Symphony Creative Studio. By integrating Getty Images’ premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance,” the company stated. “With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater. At Getty Images, we take pride in empowering advertisers to streamline their creative processes. This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease,” said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images.