Genius Sports has won a major new expansion and extension of its exclusive low latency official data partnership with Football DataCo, the data rights holder of UK football. Under the terms of the agreement, Genius Sports has extended its long-term partnership with Football DataCo to be the exclusive official supplier of low latency live data from the English Premier League, English Football League and Scottish Professional Football League to the global sports betting industry. Genius Sports has been the exclusive distributor of low latency official data from over 4,000 UK football fixtures per season to hundreds of regulated sportsbooks worldwide since the start of the 2019 season. The renewed partnership will run until the conclusion of the 2024-2025 season. In addition, as the Official Tracking Data and Analytics Partner to the EPL, Genius Sports has also expanded its partnership to capture sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches through its Second Spectrum technology. As a result, Genius Sports’ AI-powered tracking systems will be installed at all remaining Championship grounds, capturing positional data on every player, match official and the ball.
Published first on TheFly
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