Genius Sports (GENI) is an ideal way to participate in the global growth in sports betting and related media without having to pick specific winners in the highly competitive business-to-consumer market, B. Riley analyst Josh Nichols tells investors after assuming coverage of the name. While management has invested significantly to build out Genius’s network and technological capabilities, the company has now passed a key inflection point with its pivot to free cash flow profitability, the firm says. B. Riley has a Buy rating and $12 price target on the shares.
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