Gelteq (GELS) Limited announces the launch of its SportsGel brand. “SportsGel has been established to eliminate the common trade-off between performance versus taste, mouthfeel and convenience,” said Nathan Givoni, Co-Founder and CEO of Gelteq. “Utilizing Gelteq’s unique delivery system, SportsGel challenges the traditional sports nutrition supplement paradigm, with an improved sports performance solution tailored to the core attributes needed for each sport.”