GameSquare’s Zoned, Jack in the Box extend partnership

Zoned is continuing its partnership with Jack in the Box (JACK) into 2025, further solidifying its role as a strategic partner in digital marketing and culture jacking activations. Zoned will continue to craft innovative campaigns and culturally resonant activations that bridge the gap between gaming, culture, and quick-service dining-driving deeper engagement and cultural relevance for Jack in the Box.The partnership follows a Jack in the Box drive-thru campaign on Twitch. The campaign featured a worldwide talent search called “Gamer Jack,” to find the next “up-and-coming content creator,” seeing all campaigns produced by Zoned. This activation marks Jack in the Box’s continued expansion into gaming culture, engaging the next generation of consumers in an interactive digital playground.The continuation of this partnership extends the lifetime into a three-year deal.