FuboTV debuts four new interactive CTV ad formats

FuboTV (FUBO) announced the availability of four new interactive Connected TV ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences. The company has continued to expand its available ad formats, launching a suite of new CTV ad units earlier this year including proprietary video formats, The Triple Play and The Marquee. Designed to drive consumer action, interactive ads across streaming platforms have been shown to increase brand awareness by 33% and purchase intent by 47% compared to standard video ads. Fubo’s new interactive formats are: Transactional: Video spots are equipped with a custom overlay featuring a QR code that leads to a desired URL and path to purchase. Calls-to-action can be tailored to the creative for a bespoke e-commerce experience. Gamified: Brands can embed themed trivia questions or polls directly into video spots without interrupting the stream. While watching the spot, audiences see a trivia question and can scroll on their remote to select a response then reveal the correct answer. Rotating Carousel: A scrollable carousel featuring products, branding and more allows advertisers to showcase multiple iterations of creative and messaging within one singular ad unit. Viewers press left or right on their remote to advance the carousel while watching the enhanced commercial spot. Geo-locator: Audiences are served real-time, creative tailored to regional geo-locations, making a single video spot more relevant and powerful. Advertisers can promote specific business locations within this high-impact creative overlay, designed custom for each campaign. While watching the brand spot, audiences see the brand’s nearest location with the ability to scroll on their remote to see additional nearby locations.