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Freshpet sold off on Nielsen data deceleration, says TD Cowen

Freshpet sold off on Nielsen data deceleration, says TD Cowen

TD Cowen analyst Robert Moskow says Freshpet (FRPT) shares declined 11% on Monday, presumably on concerns about a deceleration in Nielsen tracking data. The firm reiterates its positive thesis on the stock, viewing Freshpet as a “true disruptor in an enormous dog food category with a big moat.” The stock will recover next week if management can make “credible assurances” about sales reacceleration and provide “confident” 2025 guidance, the analyst tells investors in a research note. TD keeps a Buy rating on the shares with a $174 price target The stock in midday trading is down 4% to $125.75.

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