Fox Corp. and Trade Desk announce expanded partnership

Fox Corporation (FOXA, FOX) and The Trade Desk (TTD) announced their newly expanded partnership to “bring best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives.” Paul Cheesbrough, Chief Executive Officer, Tubi Media Group, said: “The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium content and a more open Internet. Through our market leading brands and our AdRise technology platform, FOX and Tubi are at the forefront of enabling new and impactful ways for advertisers to reach and engage with authenticated audiences, at scale. Our extended partnership with The Trade Desk builds upon many successful years of working with each other and signals the next chapter – one where we move towards a more deeply integrated marketplace and collaborate around key industry issues like transparency and identity.”