Ford CEO Jim Farley said that the car maker will have to reshape its brand for China amid a booming and hyper-competitive market for electric vehicles, Reuters’ Joseph White reports. "We’re going to have to rethink what the Ford brand means in a place like China," Farley told reporters on the sidelines of a charity event. "It can’t be like middle of the market. It’s totally over-filled." Reference Link
Published first on TheFly
See Insiders’ Hot Stocks on TipRanks >>
Read More on F:
- Ford CEO says Tesla price cuts could start price war, Bloomberg reports
- Electric Vehicle Price War Talks Send EV Stocks Lower
- Volkswagen’s PowerCo may build battery ecosystem in Indonesia, DigiTimes reports
- New EPA Proposal Could See Rise in EV Sales
- Ford investing C$1.8B to retool Oakville Assembly Complex for EVs
