Foot Locker, NBA announce multiyear partnership

The National Basketball Association and Foot Locker announced a multiyear partnership that makes the global footwear and apparel retailer an official league marketing partner in the U.S. The comprehensive collaboration will engage fans throughout the NBA season, including at marquee league events such as NBA All-Star. Foot Locker also will receive media exposure across league platforms, including on-court virtual signage during national broadcasts and on league social media channels. Additionally, the partnership will be extended to Foot Locker’s loyalty program, FLX, providing additional connection points for customers throughout the season. “We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture,” said Salvatore LaRocca, President of Global Partnerships, NBA. “Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.”