tiprankstipranks
Fiverr releases ‘Nobody Cares’ AI campaign
The Fly

Fiverr releases ‘Nobody Cares’ AI campaign

Fiverr (FVRR) unveils a delightfully ironic new AI campaign featuring a wacky, classic Broadway-style musical called “Nobody Cares”, along with jazz-hands, cameos and a sing-along tune that spotlights how people don’t care if you use AI. The company also issued a new report that shifts the focus to what you should care about – the talent using it, how they’re using it, and the results it delivers. At a time when professionals and brands alike are finding their footing when it comes to using AI, the over-the-top campaign reminds us that when it comes to new technology whether it is in the form of new services, products, tools, or AI-generated cats, the results ultimately lie in the hands of the people using them. The new ‘Nobody Cares’ musical advertisement, featuring cameos from Ross Pomerantz, known as Corporate Bro, and Fiverr CEO Micha Kaufman, will run online and across social media platforms beginning on October 22nd. Fiverr’s 2024 Generative AI Usage Report, released today, surveyed 3,300 Fiverr freelancers to provide insights on the AI tools they are using along with the trends, results, potential challenges and benefits of using them. With ChatGPT, MidJourney, and Firefly ranking among the most used generative AI tools among freelancers, according to the new report, the research shows that usage among freelancers has increased to 63%, up by 5% since 2023. It also highlights that while AI tools usage is rising among freelancers, a high level of skepticism remains, exacerbated by concerns of accuracy and quality along with legal, copyright, and privacy issues. The report underscores the critical role human expertise plays when using AI to ensure quality results.

Don't Miss our Black Friday Offers:

Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>

Looking for investment ideas? Subscribe to our Smart Investor newsletter for weekly expert stock picks!
Get real-time notifications on news & analysis, curated for your stock watchlist. Download the TipRanks app today! Get the App