First Orion, TNS, TransUnion partnership launches brand calling with logos

First Orion, Transaction Network Services, TNS, and TransUnion announced the availability of branded calling with logos across the top three U.S. wireless carriers. The partnership ensures branded calls with rich content are verified with end-to-end authentication, providing a secure method to help prevent call spoofing. With the addition of logo delivery to the portfolio of rich content, the partnership expects a continued increase in secure branded calling adoption before the end of 2024.