FaZe Clan announces community engagement from September’s Subathon

FaZe Clan announced engagement metrics following its September 2024 subathon. The monthlong subathon was FaZe Clan’s first major streaming event since the brand’s April 2024 reboot, showcasing the successful return of FaZe Clan and its new creator roster. Highlights of the September 2024 subathon include: Unprecedented Social Reach: 1.1B+ impressions, 760M+ video views, and 47M+ engagements-setting new records as FaZe Clan’s biggest event to date; Dominating Streaming Numbers: Averaged 52.6K concurrent viewers, peaked at 132.2K, and garnered 2.2B minutes watched – with 257M total views; Twitch Channel Surge: 300K+ new Twitch subscribers, 710K+ follower growth, 350K total subscribers across all participating channels, and FaZe was the #1 brand by minutes watched on Twitch during September; Community Impact: 79% positive sentiment, strengthening audience connection and transforming the brand’s perception; Breaking Records: Everyone was ranked in the top 20 most-subscribed on Twitch in September, with Ron becoming the most-watched streamer in the world and Jason the most-subscribed Asian streamer ever with 100K+ subs; Massive Market Share: FaZe Clan’s Subathon accounted for 13% of Just Chatting hours watched and 2% of ALL hours watched on Twitch in September.