Etsy appoints new CFO, CMO and Chief Growth Officer

Etsy (ETSY) announced several executive team changes, all effective the first week of January 2025. Kruti Patel Goyal, currently CEO of Etsy’s Depop subsidiary, has been appointed President and Chief Growth Officer of Etsy. Patel Goyal will also continue as acting CEO of Depop through April 2025, working with Depop’s executive team to identify their next leader. Lanny Baker, currently COO and previously CFO of Eventbrite, will join Etsy as CFO. Baker will succeed Rachel Glaser, who will remain with Etsy as an advisor through June 30, 2025 to ensure a smooth transition. Raina Moskowitz will be joining another company as its CEO, stepping down as Etsy’s Chief Operating and Marketing Officer. Brad Minor, presently Etsy’s Chief Brand Officer, will assume the position of Chief Marketing Officer. Chief Technology Officer Rachana Kumar will depart Etsy to pursue new opportunities. These management changes are unrelated to Etsy’s overall financial performance. Patel Goyal became CEO of Depop in September 2022. Prior to joining Depop, Patel Goyal worked at Etsy for over 10 years. Baker served as CFO of Eventbrite from September 2019 until November 2024. In August 2024, he added the role of COO. Prior to Eventbrite Baker was CFO at Yelp. Minor joined Etsy in April 2022 as VP Brand Marketing & Communications, and was promoted to Chief Brand Officer earlier this year. He joined Etsy from Hubspot where he was VP of Brand.