The Entertainment Software Association, the main U.S. video game industry group, told GameFile’s Stephen Totilo that the U.S. imposing tariffs on more countries would affect gaming console prices for American consumers in negative ways. “Tariffs on video game devices and related products would impact Americans of all ages across the country,” the ESA said in a statement provided to Totilo. “We urge the administration to consult with the private sector in a transparent process to avoid causing significant harm to everyday Americans and to one of the fastest growing entertainment sectors in the United States.” Publicly traded companies in the space include Nvidia (NVDA), Sony (SONY), Microsoft (MSFT), Electronic Arts (EA), GameStop (GME), NetEase (NTES), Nintendo (NTDOY), Take-Two (TTWO), Tencent (TCEHY) and Ubisoft (UBSFY).
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