Elf Beauty initiated with a Buy at B. Riley

B. Riley initiated coverage of Elf Beauty with a Buy rating and $175 price target. Elf is a “high-quality growth story” with consistent double-digit revenue growth over the past 15 quarters, the analyst tells investors in a research note. The firm sees the company’s model as particularly attractive in the current consumer environment, considering its “compelling price points and strong brand affinity with younger cohorts.”