Electronic Arts has unveiled what it calls "a first glimpse of the interactive future of football," with EA SPORTS FC revealing its new brand vision, identity and logo. "FC will become EA SPORTS’ platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products," the company stated in a press release. This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future. EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July," added Nick Wlodyka, SVP & GM, EA SPORTS FC. Reference Link
Published first on TheFly
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