Roth MKM raised the firm’s price target on Electronic Arts (EA) to $158 from $154 but keeps a Neutral rating on the shares after its Q2 earnings beat. The company’s sports titles fueled better-than-expected results led by the combination of NCAA Football and Madden NFL, while its management has demonstrated an ability to thrive in the sports arena by engaging large audiences and scaling its services, the analyst tells investors in a research note. The firm adds however that it would take a more constructive stance if EA could also demonstrate a consistent ability with its non-sports games.
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