JPMorgan raised the firm’s price target on Electronic Arts to $155 from $148 and keeps a Neutral rating on the shares. The firm increased estimates ahead of the College Football 2025 release this week. EA is the largest pure-play video game publisher, reaching 700M gamers across key franchises, the analyst tells investors in a research note. The firm is bullish on EA Sports but believes investor expectations for College Football 2025 are “equally elevated” following strong third party pre-order data.
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