EDPB: Meta should give users free option without targeted ads, Reuters reports

The European Data Protection Board says large online platforms like Meta should give users an option to use their services for free without targeted advertising, Reuters’ Foo Yun Chee reports. “If controllers do opt to charge a fee for access to the ‘equivalent alternative’, they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising,” EDPB said after it was asked by national privacy regulators in the Netherlands, Norway and Germany to look into consent or pay models adopted by large online platforms such as Meta.