JPMorgan analyst Doug Anmuth raised the firm’s price target on eBay (EBAY) to $70 from $65 and keeps a Neutral rating on the shares. eBay’s Q4 gross merchandise value and EPS were above Street estimates, and its GMV guidance of low single digits for fiscal 2025 indicates stability over the next several quarters, the analyst tells investors in a research note. While active buyer growth remains challenged, eBay’s expansion into new channels with Operator and Facebook Marketplace could help buyer acquisition once fully ramped, the firm says.
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