EA to acquire TRACAB Technologies, terms not disclosed

Electronic Arts (EA) announced that it reached an agreement to acquire TRACAB Technologies, a player in advanced sports optical tracking and analysis solutions. As they join EA SPORTS, the game publisher expects to leverage TRACAB’s technology and teams as it continues to harness advanced AI, machine learning, and real-time sports data to advance how the company createst lifelike animation and simulate real-world action. “Looking ahead, we also expect TRACAB to support how we are moving beyond games, and our vision for the EA SPORTS App to be the leading interactive sports platform in the world,” the company said. The acquisition is expected to close in EA’s first fiscal quarter of FY26. “Data is at the center of every meaningful advancement in the world of sports today, and as EA SPORTS leads the future of interactive sports experience through the use of more and more real-world data, and TRACAB will bring more best-in-class capture and data technologies directly into our portfolio,” says Cam Weber, President of EA SPORTS. “As we continue to evolve our EA SPORTS experiences into living, breathing simulations of sport, we expect TRACAB’s cutting-edge technology and expertise in live event data combined with our game engine to also accelerate groundbreaking new features in the EA SPORTS App.”