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e.l.f. Beauty expands collaboration with Roblox

e.l.f. Beauty expands collaboration with Roblox

e.l.f. Beauty (ELF) is expanding its collaboration with Roblox (RBLX), making e.l.f. the first beauty brand to test real-world commerce on Roblox, powered by Walmart (WMT). The initiative will further e.l.f.’s mission to engage with its Roblox community of over 12M total visits and counting.

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