Stifel analyst Chris O’Cull raised the firm’s price target on Dutch Bros (BROS) to $74 from $62 and keeps a Buy rating on the shares. Dutch Bros reported Q4 same-store sales up 9.5% at company-owned stores and is targeting 2%-4% gains in 2025, which the firm believes “will prove conservative” given better product innovation, increased paid advertising, and more targeted use of Dutch Rewards, the analyst tells investors.