DoubleVerify acquires marketing attribution firm Rockerbox in $85M deal

DoubleVerify (DV) announced that it has entered into an agreement to acquire Rockerbox.. Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution MTA Marketing Mix Modeling MMM , and Incrementality Testing solutions. This acquisition enhances DV’s industry-leading suite of data solutions, advancing its capabilities in end-to-end media performance measurement and AI-powered activation. The addition of Rockerbox marks a pivotal step in DV’s evolution from offering media quality protection and performance measurement to powering definitive ad KPI achievement, equipping advertisers with the tools to measure, optimize, and drive real business outcomes…Rockerbox centralizes cross-channel conversion attribution and ad spend data, providing deep insights into customer journeys to help marketers optimize their media investments. By integrating Rockerbox’s measurement capabilities with DV Scibids AITM–the company’s dynamic activation technology-advertisers will gain a continuous feedback loop between measurement, optimization, and activation. This integration unlocks a more precise, efficient, and scalable approach to performance marketing…This deal expands DoubleVerify’s total addressable market, creating new opportunities in lower-funnel direct-response advertising and strengthening its ability to serve small to mid-sized performance companies. The acquisition of Rockerbox is a cash transaction valued at $85 M. The transaction is anticipated to close early in the second quarter