Dick’s Sporting opens internal influencer program to the public

DICK’S Sporting (DKS) Goods announced the expansion of its previously internal influencer program, the DICK’S Varsity Team. Both DICK’S employees, whom DICK’S refers to as ‘teammates,’ and members of the public with a passion for sports and social media are invited to apply. If chosen, DICK’S Varsity Team members will work closely with DICK’S Sporting Goods and its top brands to create original social media content and share it across their platforms. Under the mentorship of Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder, the 2025 DICK’S Varsity Team will receive: A paid contract for creating content and posting to their social media channels; A DICK’S gift card each month to purchase product to feature in their social content; The opportunity to be featured on DICK’S social media channels, website, brand videos and photoshoots, in-store signage and more; Early access to select product launches, VIP events, celebrity appearances and more.