Dick’s Sporting forms multi-year partnership with Boston Celtics and Red Sox

Dick’s Sporting Goods announced partnerships with two legendary professional sports teams based in Boston, the Celtics and Red Sox. These multi-year deals designate DICK’S Sporting Goods as each franchise’s Official Sporting Goods Retail Partner, further fostering a connection between the brand and the Boston community. DICK’S partnership with both franchises includes access to tickets and unique fan experiences, as well as IP rights to be used in the new House of Sport store and online within the Boston area. Additionally, signage at TD Garden during certain Celtics home games will include DICK’S House of Sport logo placement in-arena in the form of courtside LED panels, basket stanchions LED panels and center-hung scoreboard LED rings, and specific signage designation at certain games at Fenway Park will include DICK’S House of Sport logo placement at both home and away team bullpens, and behind home plate in-stadium.