Dick’s Sporting and University of Tennessee extend partnership

DICK’S Sporting Goods and University of Tennessee athletics announced a multi-year extension of their partnership that started in Fall 2021. Through this deal, DICK’S will remain a Proud Partner of the Tennessee Volunteers, and will continue to engage with the local community and support the passionate Vols fanbase. DICK’S also will continue serving as the Presenting Sponsor of the university’s football and baseball uniform reveals, which takes place weekly on Instagram and drives fan excitement.