Deere debuts new autonomous technology at CES 2025 amid skilled labor shortage

John Deere (DE) revealed several new autonomous machines during a press conference at CES 2025 to support customers in agriculture, construction, and commercial landscaping. Building on Deere’s autonomous technology first revealed at CES 2022, the company’s second-generation autonomy kit combines advanced computer vision, AI, and cameras to help the machines navigate their environments. “Our agriculture, construction, and commercial landscaping customers all have work that must get done at certain times of the day and year, yet there is not enough available and skilled labor to do the work,” said John Deere Chief Technology Officer Jahmy Hindman. “Autonomy can help address this challenge. That’s why we’re extending our technology stack to enable more machines to operate safely and autonomously in unique and complex environments. This will not only benefit our customers, but all of us who rely on them to provide the food, fuel, fiber, infrastructure, and landscaping care that we depend on every day.” Select machines will be autonomy ready from the factory and the second-generation perception system will be available as a retrofit kit for certain existing machines, providing customers with multiple paths to adoption based on where they are in their technology journey, the company added.