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Deckers Outdoor initiated with a Buy at Truist

Truist initiated coverage of Deckers Outdoor with a Buy rating and $735 price target. Deckers is an attractive long-term growth story driven by the strength of HOKA’s positioning in performance running and “reignited brand affinity for UGG,” the analyst tells investors. The firm expects the company to maintain its “robust” Direct-to-Consumer growth momentum, which it thinks continues to drive stronger customer relationships, the analyst added.

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