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Dating apps push friend-finding, community-building products, FT reports

Dating apps push friend-finding, community-building products, FT reports

Bumble (BMBL), Muzz, and Match Group (MTCH) are pushing their friend-finding and community-building products as an alternative model for matchmaking, which is aimed at younger users that have been hit by dating app fatigue, Stephanie Stacey of The Financial Times reports. Bumble said it was bullish about the “untapped potential” of the friendship-finding space. This move comes as many of the biggest online dating players have struggled after a post-pandemic slowdown in growth.

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