D-Wave Quantum launches ‘Quantum Realized’ campaign

D-Wave Quantum (QBTS) launched a new integrated brand campaign, “Quantum Realized,” to showcase the benefits of quantum computing. The new campaign launched with an open letter from D-Wave CEO Dr. Alan Baratz published in The Wall Street Journal about the status of quantum computing’s commercial viability. Baratz’s letter presents the “Quantum Realized” framework, which includes three benchmarks to evaluate a quantum company’s value: “The company provides quantum technology that is better or faster at solving computationally complex problems than a classical computer alone. Its quantum systems are highly performant, highly reliable, and highly available. It has proven commercial customer successes in proof-of-concepts and in-production application deployment.”