Advertising technology provider Criteo (CRTO), whose talks with potential acquirers in previous years had proved unsuccessful, is making a new attempt to sell itself, people familiar with the matter tell Reuters’ Milana Vinn. The company kicked off a sale process last week and investment bank Evercore (EVR) is advising Criteo on the process, the sources said. Shares of Criteo spiked 13% following the initial headlines and remain up 8% to $33.65 after resuming trading. Reference Link
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