Criteo initiated with an Equal Weight at Wells Fargo

Wells Fargo analyst Brian Fitzgerald initiated coverage of Criteo with an Equal Weight rating and $37 price target. The firm says commerce media is a “big opportunity” and that it likes the company’s turnaround strategy. However, while Criteo’s 2025 targets should have some margin for error around AAID deprecation, its assumptions for non-retargeting CxT “look aggressive,” he analyst tells investors in a research note.