Criteo announces new partnership with Dollar General Media Network

Criteo (CRTO) announced a new partnership with Dollar General Media Network, the retail media arm of retail giant Dollar General (DG). The partnership supports Dollar General’s onsite sponsored ad offerings, with plans to extend access to newer ad formats later this year. Criteo and DGMN will provide brand partners access to premium inventory and campaign execution through flexible integrations with Criteo’s self-service demand-side platform, Commerce Max. Through Commerce Max, Dollar General can onboard first-party data, in-store sales data, and comprehensive shopper signals to empower advertisers to access hard-to-reach rural shoppers across its owned and operated properties. Brands will also directly access DGMN’s inventory within their private market via Commerce Yield, Criteo’s retailer monetization platform.