Creative Realities announces key initiatives for 2024-2025 sports season

Creative Realities announced its momentum and key initiatives for the 2024-2025 sports season. As the sports and entertainment landscape prepares for a high-energy season, Creative Realities has been tapped to support nearly a dozen venues across three major sports leagues, delivering a mix of net-new deployments and seasonal upgrades. This year, Creative Realities has been selected by three NFL venues, four NHL venues, and three NBA venues, with the potential for more venues secured as the season progresses. The company’s dynamic offerings range from IT network readiness and IPTV to digital menu board solutions, designed to improve operations and fan engagement. Beyond digital displays, Creative Realities plays a crucial role in supporting the infrastructure and operational systems that drive venue performance. In several venues, the company is leading IT initiatives to ensure network readiness, handling everything from fiber conversions to enhancing streaming capabilities. On the F&B side, Creative Realities collaborates closely with major service providers, including Levy Restaurants, Legends Hospitality, Aramark and ASM Global to deliver strategic content and dynamic menu pricing across counters and venues. By utilizing A/B testing and data-driven content strategies, the company helps venues optimize their offerings, creating sales lift on promoted products and improving overall menu performance. Additionally, Creative Realities is playing a significant role in visual merchandising efforts, helping venues integrate digital displays into their stores to drive sales of team merchandise. These digital innovations help to optimize space allocation to ensure that signage promotes high-margin products, specialty promotions and priority items. The company has helped teams like the San Antonio Spurs completely renovate their retail space, utilizing digital displays to spotlight milestone game promotions and move last season’s playoff gear, ultimately increasing sales and inventory turnover.