Coty enters long-term license agreement with Lena Gercke

Coty announced that it has signed a long-term license agreement with Lena Gercke to develop, produce, and distribute LeGer’s debut fragrance. This agreement marks the beginning of a long-term partnership between Coty and German Television Presenter and Model, Lena Gercke. The agreement is rooted in a mutual focus on empowerment, inspiration, and innovation. The collaboration comes as Coty continues to elevate and diversify its portfolio, continuously bringing new products, brands, and innovations to the forefront. Coty will develop, produce, and distribute the new LeGer fragrance, which is expected to launch in the DACH region this summer.