Conor McGregor increases ownership in Alta Global

Alta Global Group announced a partnership with Conor McGregor, the iconic UFC champion and global superstar. This new deal envisions McGregor eventually becoming a significant stakeholder in the company, further solidifying Alta’s influence in the MMA community. McGregor will leverage his extensive 63+ million fan base to promote Alta’s innovative platform and products. As a former UFC Featherweight and Lightweight World Champion, the first to hold titles in two weight classes simultaneously, and a former Cage Warriors Featherweight and Lightweight Champion, McGregor’s achievements have cemented his status as the biggest pay-per-view draw in MMA history. His fights have consistently broken records, with his bout at UFC 229 drawing 2.4 million buys and his boxing debut against Floyd Mayweather Jr. garnering over 5.3 million buys. Performance share rights issued to McGregor will vest once the 30-day volume-weighted average price achieves the following trigger; 150,000 on execution of the Ambassador Agreement; 100,000 when the share price reaches $7.50; 150,000 when the share price reaches $10.00; 150,000 when the share price reaches $15.00 and 150,000 when the share price reaches $20.00. Aligned with the three year term of the ambassador agreement, McGregor is restricted from selling shares within three years of issuance unless specific conditions are met, such as the company’s written consent, a sale or liquidation of the company, or if the company breaches the agreement.