Coca-Cola, Pernod Ricard to debut Absolut Vodka & Sprite ready-to-go cocktail

The Coca-Cola Company (KO) and Pernod Ricard (PDRDY) announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany. “We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite.”