The Coca-Cola Company and Bacardi Limited announced an agreement to debut BACARDI rum and Coca-Cola as a ready-to-drink pre-mixed cocktail. BACARDI Mixed with Coca-Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and Mexico in 2025. “We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of BACARDI Mixed with Coca-Cola next year.”
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