Cloudflare launches feature for verication of online images

Will Allen of Cloudflare (NET), blogged in part earlier: “Today, we are thrilled to announce the integration of the Coalition for Content Provenance and Authenticity C2PA provenance standard into Cloudflare Images. Content creators and publishers can seamlessly preserve the entire provenance chain – from how an image was created and by whom, to every subsequent edit – across the Cloudflare network. When you hear the word provenance, you might have flashbacks to your high school Art History class. In that context, it means that the artwork you see at the Met in New York really came from the artist in question and isn’t a fake. Its provenance is how that piece of physical art changed possession over time, from the original artist all the way to the museum. Digital content provenance builds upon this concept. It helps you understand how a piece of digital media – images, videos, PDFs, and more – was created and subsequently edited. The provenance of a photo I posted on Instagram (META) might look like this: I took the picture with my iPhone (AAPL), performed an auto-magic edit using Apple Photos’ editing tools, uploaded it to Instagram, cropped it using Instagram’s editing tools, and then posted it… Digital content provenance can also be an important tool in understanding the world around us. If you see a video or a photo of a newsworthy event, you’d like to know if that photo was really taken at that particular location, or if it was from years prior at a different location. If you see a grainy picture of a UFO flying over New Jersey, knowing when and where that photo was taken is helpful information in understanding what is actually happening.” ….Other publicly traded companies that may be impacted include Adobe (ADBE)